I wrote this post quite some time ago and was still researching a little bit before I would publish it. So I’m just on my way to work and find a very interesting article in the news. I’ll post the link at the end of this post. 🙂
Ok so this entry to my blog is a little different.
There is not a person I know who hasn’t heard of Coca Cola. So this is my story as to why I have decided not to drink it anymore. We all know its full of sugar and bad for your teeth. Ive seen countless videos showing how it can clean a dirty coin or clean the limescale from your toilet. Surprisingly, none of these reasons ever wanted me to stop drinking the liquid. My reason has more depth than just the health benefits of not drinking the syrup. I mean if health scares worked wouldn’t we all stop smoking? I know it rots my teeth and I still continued to drink the black fizzy syrup.
Like I said health scares do not work in my opinion so Im not going to write about how harmful sugar is. I do however feel the need to educate.
Most of us don’t actually know how much sugar is in the drink. When we look at the label we are confronted with a confusing nutritional information label stating that there is 27g of sugar in this drink…. but hold on…. This is only for a 250ml measure. So if you buy a 500ml bottle (like I did most of the time) you are consuming 54g of sugar. But the number 54 is still a relatively small number unless we put it into scale. There is approximately 4.5g of sugar in one teaspoon. That means 12 spoons of sugar in one 500ml bottle. The NHS recommends humans over the age of 11 and over should not receive any more than 30g of added sugar. Everyone is entitled to take what they want from the facts that I have just provided. These are just facts and as said not my reason for stopping to drink coca cola.
There is a movie called “That Sugar Film”, if you haven’t seen it I would definitely recommend it. Its quite shocking to see how much sugar is added to products. During this film the presenter Damon Gameau visits a small town called “Amata” on the APY lands in the North West of South Australia”. In 2007 the town had a population of 360 Aboriginal people and in that same year those 360 people consumed 40,000 litres of Coca Cola. I would like to put that into perspective. If 500ml of coke contains 12 spoons of sugar, the equivalent of 54g that would mean 108g per litre right? multiply that by 40,000 litres???? That is 4,320,000 grams of sugar or 4320kg.
Damon interviews John, an aboriginal that moved to the town in the 1970s. The town has always been an alcohol free town. Shortly after Coca Cola was introduced to this town there was an enormous rise in death from type 2 Diabetes and also kidney disease. An aboriginal diet before western contact was varied and rich with nutrients, food was either hunted or picked from the bush.
Sugar is a drug. Who can honestly disagree and say that when they were a kid and given candy that they didn’t feel happy and, if like me extremely hyper afterwards. Just like most drugs I believe it also becomes addictive. I mean if your feeling happy after eating sugar its all the more reason to continue consuming it? Right?
I ask myself then, Why did Coca Cola introduce its sugar loaded product too such a small community of 360 people? Surely not because they thought they would reap extortionate financial benefits?
A while back I watched a program hosted by Chef Jamie Oliver. The program was about the problems involved with high sugar consumption. Jamie visits a village in Mexico where it is claimed that everyone drinks at least 2 litres of coke A DAY. We even see during the program a mother poisoning her baby with a bottle of black sugar. Low and behold the documentary suggests that Coca Cola is partly to blame for the fact “Type 2 diabetes is Mexico’s leading cause of death in a country where the average diet is dominated by high-calorie processed foods and sugary drinks”. But hey! Everybody has a choice in what they consume and if they want to look after there health or not. Thats very true! Have you ever been in a shop and a bottle of Coca Cola is cheaper than a bottle of water? It becomes a little more difficult to choose don’t you think if you haven’t been educated about the relation between high sugar consumption and health risks..? Also because sugar is a drug we become addictive to drinking it. What disturbed me most of all from Jamie’s visit to that town in Mexico was the advertisement campaigns Coca Cola was using to promote its product. It was advertised EVERYWHERE ! As soon as you entered this town you seen billboards plastered with Coca Cola advertisements. The women of that town had a particular dress that was distinctive and unique to that town ONLY. Coca Cola used that to their advantage and pictured a woman on a billboard in that dress drinking Coca Cola.
Everybody knows the power of advertisement, If it didn’t work companies would not invest thousands into advertising. Coca Cola being an absolute prime example of advertisement. Every day of each year what is on top of the massive advertisement display in Piccadilly Circus in London? Next time you see a Coca Cola advertisement on TV just examine how perfectly its put together? Usually a catchy tune and the advertisement is cleverly designed to make Coca Cola look elegant and attractive. Almost making Coca Cola look like a status symbol, objectifying happiness and contentment . I remember being at the cinema not long ago and during the pre movie commercials the same Coca Cola advert was repeated at least 4 times. The song in that commercial stuck in my head for weeks to come.
I live in Germany at the time being and oddly enough, cigarette advertisement on billboards and bus stations is still legal and very common. The advertisements work in the very same way. They try and make cigarette smoking look enjoyable and that its a social prop, almost like a cigarette is needed to create this social aspect and enjoyment to ones life. We all too know smoking is bad but its that these companies spend colossal money trying to protect their poison is what really gets to me. Making money of something everyone knows is terrible for human health is one thing but then trying to protect it so you can protect your finances is something different. Which brings me to the finale of this post.
Referring back to “That Sugar Film”. Damon Gameau shares with us a symposium on fructose. During the symposium we are basically told that there is no link between fructose and Cardiometabolic diseases. The symposium was sponsored by Coca Cola. Coca Cola even tweeted about it trying to get full attention. To protect their poison? Ill leave this decision up to you..
and here is is the link.